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Edit File: 1664897618.M904958P3266.mocha3025.mochahost.com,S=25658,W=26046:2,S

Envelope-to: dr.nagina@jack.ngo
Delivery-date: Tue, 04 Oct 2022 11:33:38 -0400
Date: Tue, 04 Oct 2022 15:32:57 +0000
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 boundary="c31da5d59f7203457186ab8298eac8a479016d6435d7a0c3b8049e244a1d"
Subject: "Blue is not my favorite color."
From: Pollfish <info@comms.pollfish.com>
To: dr.nagina@jack.ngo
Reply-To: "Nicole @ Pollfish" <nicole@pollfish.com>
Message-Id: <20221004153257.3970c8d099ef5376@cio46008.comms.pollfish.com>

--c31da5d59f7203457186ab8298eac8a479016d6435d7a0c3b8049e244a1d
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( https://www.pollfish.com/?utm_campaign=3D%22Blue+is+not+my+favorite+color=
=2E%22&utm_content=3D%22Blue+is+not+my+=
favorite+color.%22&utm_medium=3Demail_=
action&utm_source=3Dcustomer.io )"Blue is not my favorite color." ( https:/=
/resources.pollfish.com/pollfish-school/open-ended-questions-vs-closed-ende=
d-questions/?utm_campaign=3D%22Blue+is+not+my+favorite+color.%22&utm_conten=
t=3D%22Blue+is+not+my+favorite+color.%22&utm_medium=3Demail_action&utm_sour=
ce=3Dcustomer.io )

A survey respondent was asked about her favorite color. She responded "blue=
=2E"

=C2=A0

The next 10 questions were a series of closed-ended questions ( https://res=
ources.pollfish.com/pollfish-school/open-ended-questions-vs-closed-ended-qu=
estions/?utm_campaign=3D%22Blue+is+not+my+favorite+color.%22&utm_content=3D=
%22Blue+is+not+my+favorite+color.%22&utm_medium=3Demail_action&utm_source=
=3Dcustomer.io ) about why she liked blue, what lead her to that decision, =
why she doesn't like green, and so on.

=C2=A0

The woman, feeling frustrated that "turquoise" wasn't an option, and irrita=
ted that she couldn't explain the very specific reason that she likes the c=
olor, straight-lined the rest of the survey.

=C2=A0

The moral of the story is that overly-structured closed-ended questions, wh=
ile preferable for easy analysis and visualization, can occasionally lead t=
o data bias. It's important to include an "other" option in your closed-end=
ed questions, or better yet, ask a couple open-ended questions.

=C2=A0

Mix open-ended questions ( https://resources.pollfish.com/pollfish-school/o=
pen-ended-questions-vs-closed-ended-questions/?utm_campaign=3D%22Blue+is+no=
t+my+favorite+color.%22&utm_content=3D%22Blue+is+not+my+favorite+color.%22&=
utm_medium=3Demail_action&utm_source=3Dcustomer.io ) into your surveys to:

* Encourage respondents to elaborate on their answers
* Uncover unanticipated issues and new areas of research
* Get a more complete picture of respondents' thoughts.
* Reduce bias by allowing "in your own words" responses.
* Probe respondents' understanding of survey questions.
* Provide rich data that can be segmented in your dashboard.
* Follow up on closed-ended questions to get more detail.
* Generate hypotheses for future research.

How to Leverage Open-Ended Questions ( https://resources.pollfish.com/pollf=
ish-school/open-ended-questions-vs-closed-ended-questions/?utm_campaign=3D%=
22Blue+is+not+my+favorite+color.%22&utm_content=3D%22Blue+is+not+my+favorit=
e+color.%22&utm_medium=3Demail_action&utm_source=3Dcustomer.io )
Click here ( https://www.pollfish.com/login-guest/?utm_campaign=3D%22Blue+i=
s+not+my+favorite+color.%22&utm_content=3D%22Blue+is+not+my+favorite+color.=
%22&utm_medium=3Demail_action&utm_source=3Dcustomer.io ) to create a survey=
 with Pollfish.

=C2=A9 2022 Pollfish | 1460 Broadway, New York 10036 USA |

unsubscribe ( http://track.customer.io/unsubscribe/RPz0BAMAAYOjnvYngXH5VFUW=
4cSAbQ=3D=3D )
--c31da5d59f7203457186ab8298eac8a479016d6435d7a0c3b8049e244a1d
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none; max-height: 0px; overflow: hidden; mso-hide:all;">A survey respondent=
 was asked about her favorite color. She responded &#34;blue.&#34; The next=
 10 questions were a series of closed-ended questions about why she liked b=
lue, what lead her to that decision, and so on.</div><table class=3D"nl-con=
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<a href=3D"http://email.comms.pollfish.com/e/c/eyJlbWFpbF9pZCI6IlJQejBCQU1B=
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tack" align=3D"center" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" rol=
e=3D"presentation" style=3D"mso-table-lspace:0;mso-table-rspace:0;backgroun=
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column column-1" width=3D"100%" style=3D"mso-table-lspace:0;mso-table-rspac=
e:0;font-weight:400;text-align:left;vertical-align:top;padding-top:0;paddin=
g-bottom:0;border-top:0;border-right:0;border-bottom:0;border-left:0"><tabl=
e class=3D"text_block block-1" width=3D"100%" border=3D"0" cellpadding=3D"0=
" cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-lspace:0;mso-t=
able-rspace:0;word-break:break-word"><tbody><tr><td class=3D"pad" style=3D"=
padding-left:40px;padding-right:40px;padding-top:40px"><div style=3D"font-f=
amily:Arial,sans-serif"><div class=3D"" style=3D"font-family:&#39;Helvetica=
 Neue&#39;,Helvetica,Arial,sans-serif;font-size:12px;mso-line-height-alt:14=
=2E399999999999999px;color:#5c6776;lin=
e-height:1.2"><p style=3D"margin:0;font=
-size:12px;text-align:center;mso-line-height-alt:14.399999999999999px"><a h=
ref=3D"http://email.comms.pollfish.com/e/c/eyJlbWFpbF9pZCI6IlJQejBCQU1BQVlP=
am52WW5nWEg1VkZVVzRjU0FiUT09IiwiaHJlZiI6Imh0dHBzOi8vcmVzb3VyY2VzLnBvbGxmaXN=
oLmNvbS9wb2xsZmlzaC1zY2hvb2wvb3Blbi1lbmRlZC1xdWVzdGlvbnMtdnMtY2xvc2VkLWVuZG=
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c0367b5fdcdac5f8853ce7c8c0d4eaeab4454513d6ca953d5829ab9fccadc" target=3D"_b=
lank" style=3D"text-decoration: underline; color: #0e68f9;" rel=3D"noopener=
"><strong><span style=3D"font-size:24px;">&#34;Blue is not my favorite colo=
r.&#34;</span></strong></a></p></div></div></td></tr></tbody></table>
<table class=3D"text_block block-2" width=3D"100%" border=3D"0" cellpadding=
=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-lspace:0;=
mso-table-rspace:0;word-break:break-word"><tbody><tr><td class=3D"pad" styl=
e=3D"padding-bottom:20px;padding-left:40px;padding-right:40px;padding-top:2=
0px"><div style=3D"font-family:Arial,sans-serif"><div class=3D"" style=3D"f=
ont-size:14px;font-family:&#39;Helvetica Neue&#39;,Helvetica,Arial,sans-ser=
if;mso-line-height-alt:21px;color:#5c6776;line-height:1.5"><p style=3D"marg=
in:0;font-size:15px;mso-line-height-alt:22.5px"><span style=3D"font-size:15=
px;">A survey respondent was asked about her favorite color. She responded =
&#34;blue.&#34;</span></p><p style=3D"margin:0;font-size:15px;mso-line-heig=
ht-alt:21px">=C2=A0</p><p style=3D"margin:0;font-size:15px;mso-line-height-=
alt:22.5px">
<span style=3D"font-size:15px;">The next 10 questions were a series of <a h=
ref=3D"http://email.comms.pollfish.com/e/c/eyJlbWFpbF9pZCI6IlJQejBCQU1BQVlP=
am52WW5nWEg1VkZVVzRjU0FiUT09IiwiaHJlZiI6Imh0dHBzOi8vcmVzb3VyY2VzLnBvbGxmaXN=
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G9yLiUyMlx1MDAyNnV0bV9jb250ZW50PSUyMkJsdWUraXMrbm90K215K2Zhdm9yaXRlK2NvbG9y=
LiUyMlx1MDAyNnV0bV9tZWRpdW09ZW1haWxfYWN0aW9uXHUwMDI2dXRtX3NvdXJjZT1jdXN0b21=
lci5pbyIsImludGVybmFsIjoiZmNmNDA0MDY5NjMzYjhiMTBiIiwibGlua19pZCI6NDMyfQ/551=
c0367b5fdcdac5f8853ce7c8c0d4eaeab4454513d6ca953d5829ab9fccadc" target=3D"_b=
lank" style=3D"text-decoration: underline; color: #0e68f9;" rel=3D"noopener=
">closed-ended questions</a> about why she liked blue, what lead her to tha=
t decision, why she doesn&#39;t like green, and so on.</span></p><p style=
=3D"margin:0;font-size:15px;mso-line-height-alt:21px">=C2=A0</p><p style=3D=
"margin:0;font-size:15px;mso-line-height-alt:22.5px">
<span style=3D"font-size:15px;">The woman, feeling frustrated that &#34;tur=
quoise&#34; wasn&#39;t an option, and irritated that she couldn&#39;t expla=
in the very specific reason that she likes the color, straight-lined the re=
st of the survey.</span></p><p style=3D"margin:0;font-size:15px;mso-line-he=
ight-alt:21px">=C2=A0</p><p style=3D"margin:0;font-size:15px;mso-line-heigh=
t-alt:22.5px">
<span style=3D"font-size:15px;">The moral of the story is that overly-struc=
tured closed-ended questions, while preferable for easy analysis and visual=
ization, can occasionally lead to data bias. It&#39;s important to include =
an &#34;other&#34; option in your closed-ended questions, or better yet, as=
k a couple open-ended questions.</span></p><p style=3D"margin:0;font-size:1=
5px;mso-line-height-alt:21px">=C2=A0</p><p style=3D"margin:0;font-size:15px=
;mso-line-height-alt:22.5px">
<span style=3D"font-size:15px;">Mix <a href=3D"http://email.comms.pollfish.=
com/e/c/eyJlbWFpbF9pZCI6IlJQejBCQU1BQVlPam52WW5nWEg1VkZVVzRjU0FiUT09IiwiaHJ=
lZiI6Imh0dHBzOi8vcmVzb3VyY2VzLnBvbGxmaXNoLmNvbS9wb2xsZmlzaC1zY2hvb2wvb3Blbi=
1lbmRlZC1xdWVzdGlvbnMtdnMtY2xvc2VkLWVuZGVkLXF1ZXN0aW9ucy8_dXRtX2NhbXBhaWduP=
SUyMkJsdWUraXMrbm90K215K2Zhdm9yaXRlK2NvbG9yLiUyMlx1MDAyNnV0bV9jb250ZW50PSUy=
MkJsdWUraXMrbm90K215K2Zhdm9yaXRlK2NvbG9yLiUyMlx1MDAyNnV0bV9tZWRpdW09ZW1haWx=
fYWN0aW9uXHUwMDI2dXRtX3NvdXJjZT1jdXN0b21lci5pbyIsImludGVybmFsIjoiZmNmNDA0MD=
Y5NjMzYjhiMTBiIiwibGlua19pZCI6NDMyfQ/551c0367b5fdcdac5f8853ce7c8c0d4eaeab44=
54513d6ca953d5829ab9fccadc" target=3D"_blank" style=3D"text-decoration: und=
erline; color: #0e68f9;" rel=3D"noopener">open-ended questions</a> into you=
r surveys to:</span></p><ol><li><span style=3D"font-size:15px;">Encourage r=
espondents to elaborate on their answers</span></li><li><span style=3D"font=
-size:15px;">Uncover unanticipated issues and new areas of research</span><=
/li><li>
<span style=3D"font-size:15px;">Get a more complete picture of respondents&=
#39; thoughts.</span></li><li><span style=3D"font-size:15px;">Reduce bias b=
y allowing &#34;in your own words&#34; responses.</span></li><li><span styl=
e=3D"font-size:15px;">Probe respondents&#39; understanding of survey questi=
ons.</span></li><li><span style=3D"font-size:15px;">Provide rich data that =
can be segmented in your dashboard.</span></li><li><span style=3D"font-size=
:15px;">Follow up on closed-ended questions to get more detail.</span></li>
<li><span style=3D"font-size:15px;">Generate hypotheses for future research=
=2E</span></li></ol></div></div></td></=
tr></tbody></table></td></tr></tbody><=
/table></td></tr></tbody></table><table class=3D"row row-4" align=3D"center=
" width=3D"100%" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"p=
resentation" style=3D"mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td=
><table class=3D"row-content stack" align=3D"center" border=3D"0" cellpaddi=
ng=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-lspace:=
0;mso-table-rspace:0;background-color:#fff;color:#000;width:730px" width=3D=
"730"><tbody><tr><td class=3D"column column-1" width=3D"100%" style=3D"mso-=
table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;vertical-=
align:top;padding-top:0;padding-bottom:25px;border-top:0;border-right:0;bor=
der-bottom:0;border-left:0"><table class=3D"button_block block-1" width=3D"=
100%" border=3D"0" cellpadding=3D"10" cellspacing=3D"0" role=3D"presentatio=
n" style=3D"mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class=3D"=
pad"><div class=3D"alignment" align=3D"center">

<a href=3D"http://email.comms.pollfish.com/e/c/eyJlbWFpbF9pZCI6IlJQejBCQU1B=
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2NvbG9yLiUyMlx1MDAyNnV0bV9jb250ZW50PSUyMkJsdWUraXMrbm90K215K2Zhdm9yaXRlK2Nv=
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