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Envelope-to: dr.nagina@jack.ngo
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Date: Tue, 20 Sep 2022 15:02:32 +0000
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 boundary="8f647b4b503df866b6b786266b513c431cb6541101c33dea42eaa4570cb2"
Subject: 6 Key Types of Market Research
From: Pollfish <info@comms.pollfish.com>
To: dr.nagina@jack.ngo
Reply-To: "Nicole @ Pollfish" <nicole@pollfish.com>
Message-Id: <20220920150232.ced570d915cc3aa1@cio46008.comms.pollfish.com>

--8f647b4b503df866b6b786266b513c431cb6541101c33dea42eaa4570cb2
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( https://www.pollfish.com/?utm_campaign=3D6+Key+Types+of+Research&utm_cont=
ent=3D6+Key+Types+of+Research&utm_medium=3Demail_action&utm_source=3Dcustom=
er.io )6 Key Types of Market Research ( https://resources.pollfish.com/surv=
ey-guides/mastering-the-6-most-critical-types-of-research-for-any-research-=
endeavor/?utm_campaign=3D6+Key+Types+of+Research&utm_content=3D6+Key+Types+=
of+Research&utm_medium=3Demail_action&utm_source=3Dcustomer.io )

Depending on your goal, there is an ideal type of research.

* Exploratory research ( https://resources.pollfish.com/survey-guides/maste=
ring-the-6-most-critical-types-of-research-for-any-research-endeavor/?utm_c=
ampaign=3D6+Key+Types+of+Research&utm_content=3D6+Key+Types+of+Research&utm=
_medium=3Demail_action&utm_source=3Dcustomer.io ) identifies a topic, be it=
 an issue or a phenomenon with scant details and seeks to find its basic pr=
operties. As such, it finds the correct variables the researcher needs in o=
rder to begin the study and form a hypothesis.=C2=A0
=C2=A0
* Descriptive research ( https://resources.pollfish.com/survey-guides/maste=
ring-the-6-most-critical-types-of-research-for-any-research-endeavor/?utm_c=
ampaign=3D6+Key+Types+of+Research&utm_content=3D6+Key+Types+of+Research&utm=
_medium=3Demail_action&utm_source=3Dcustomer.io ) is used to describe chara=
cteristics of a population or phenomenon being studied. =C2=A0Its objective=
 centers on finding previously unknown facts or extracting more details on =
facets with fewer details.
=C2=A0
* Explanatory research ( https://resources.pollfish.com/survey-guides/maste=
ring-the-6-most-critical-types-of-research-for-any-research-endeavor/?utm_c=
ampaign=3D6+Key+Types+of+Research&utm_content=3D6+Key+Types+of+Research&utm=
_medium=3Demail_action&utm_source=3Dcustomer.io ) is used to explain why so=
mething happens. It is often used to find out cause and effect relationship=
s. It plunges into a subject in greater depth, finding the kinds of insight=
s that descriptive research cannot.
=C2=A0
* Correlational research ( https://resources.pollfish.com/survey-guides/mas=
tering-the-6-most-critical-types-of-research-for-any-research-endeavor/?utm=
_campaign=3D6+Key+Types+of+Research&utm_content=3D6+Key+Types+of+Research&u=
tm_medium=3Demail_action&utm_source=3Dcustomer.io ) is used to find out if =
there is a relationship between two or more variables. This is an observati=
onal form of research, it is non-experimental; there is no controlling or m=
anipulation of the variables involved. =C2=A0
=C2=A0
* Causal research ( https://resources.pollfish.com/survey-guides/mastering-=
the-6-most-critical-types-of-research-for-any-research-endeavor/?utm_campai=
gn=3D6+Key+Types+of+Research&utm_content=3D6+Key+Types+of+Research&utm_medi=
um=3Demail_action&utm_source=3Dcustomer.io ) is used to find out if one var=
iable causes another. Since correlation does not equal causation, causal re=
search studies whether the variables with a negative or positive correlatio=
n have any effect on the other variable(s) in the study.
=C2=A0
* Experimental research ( https://resources.pollfish.com/survey-guides/mast=
ering-the-6-most-critical-types-of-research-for-any-research-endeavor/?utm_=
campaign=3D6+Key+Types+of+Research&utm_content=3D6+Key+Types+of+Research&ut=
m_medium=3Demail_action&utm_source=3Dcustomer.io ) is used to find out if a=
 treatment or intervention has an effect on a population. Experimental rese=
arch proves or disproves a hypothesis; as such, it is the final stage in th=
e research process.=C2=A0
=C2=A0

Pollfish ( https://www.pollfish.com/?utm_campaign=3D6+Key+Types+of+Research=
&utm_content=3D6+Key+Types+of+Research&utm_medium=3Demail_action&utm_source=
=3Dcustomer.io ) can be a powerful tool at any point in the research cycle.

Survey Your Target Audience For Insights ( https://www.pollfish.com/login-g=
uest/?utm_campaign=3D6+Key+Types+of+Research&utm_content=3D6+Key+Types+of+R=
esearch&utm_medium=3Demail_action&utm_source=3Dcustomer.io )

=C2=A9 2022 Pollfish | 1460 Broadway, New York 10036 USA |

unsubscribe ( http://track.customer.io/unsubscribe/RPz0BAMAAYNbanxtpDSijXzX=
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rif;font-size:12px;mso-line-height-alt:14.399999999999999px;color:#5c6776;l=
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ine-height-alt:14.399999999999999px"><strong><span style=3D"font-size:24px;=
"><a href=3D"http://email.comms.pollfish.com/e/c/eyJlbWFpbF9pZCI6IlJQejBCQU=
1BQVlOYmFueHRwRFNpalh6WGRMM1VhQT09IiwiaHJlZiI6Imh0dHBzOi8vcmVzb3VyY2VzLnBvb=
GxmaXNoLmNvbS9zdXJ2ZXktZ3VpZGVzL21hc3RlcmluZy10aGUtNi1tb3N0LWNyaXRpY2FsLXR5=
cGVzLW9mLXJlc2VhcmNoLWZvci1hbnktcmVzZWFyY2gtZW5kZWF2b3IvP3V0bV9jYW1wYWlnbj0=
2K0tleStUeXBlcytvZitSZXNlYXJjaFx1MDAyNnV0bV9jb250ZW50PTYrS2V5K1R5cGVzK29mK1=
Jlc2VhcmNoXHUwMDI2dXRtX21lZGl1bT1lbWFpbF9hY3Rpb25cdTAwMjZ1dG1fc291cmNlPWN1c=
3RvbWVyLmlvIiwiaW50ZXJuYWwiOiJmY2Y0MDQwNjk2MzNiOGIxMGIiLCJsaW5rX2lkIjo5NDJ9=
/d36eac73993f588091bca38725e41d2073d23a4823a440ac2c2c3e0b381a5cd4" target=
=3D"_blank" style=3D"text-decoration: none; color: #0e68f9;" rel=3D"noopene=
r">6 Key Types of Market Research</a></span></strong></p></div></div></td><=
/tr></tbody></table><table class=3D"text_block block-2" width=3D"100%" bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D=
"mso-table-lspace:0;mso-table-rspace:0;word-break:break-word"><tbody><tr><t=
d class=3D"pad" style=3D"padding-bottom:20px;padding-left:40px;padding-righ=
t:40px;padding-top:20px"><div style=3D"font-family:Arial,sans-serif"><div c=
lass=3D"" style=3D"font-size:14px;font-family:&#39;Helvetica Neue&#39;,Helv=
etica,Arial,sans-serif;mso-line-height-alt:21px;color:#5c6776;line-height:1=
=2E5"><p style=3D"margin:0;font-size:15p=
x;text-align:left;mso-line-height-alt=
:22.5px"><span style=3D"font-size:15px;"><span style=3D""><span style=3D"">=
Depending on your goal, there is an ideal type of research</span></span>.</=
span></p><ul style=3D"line-height:1.5;mso-line-height-alt:22.5px;font-size:=
15px"><li>
<span style=3D"font-size:15px;"><a href=3D"http://email.comms.pollfish.com/=
e/c/eyJlbWFpbF9pZCI6IlJQejBCQU1BQVlOYmFueHRwRFNpalh6WGRMM1VhQT09IiwiaHJlZiI=
6Imh0dHBzOi8vcmVzb3VyY2VzLnBvbGxmaXNoLmNvbS9zdXJ2ZXktZ3VpZGVzL21hc3RlcmluZy=
10aGUtNi1tb3N0LWNyaXRpY2FsLXR5cGVzLW9mLXJlc2VhcmNoLWZvci1hbnktcmVzZWFyY2gtZ=
W5kZWF2b3IvP3V0bV9jYW1wYWlnbj02K0tleStUeXBlcytvZitSZXNlYXJjaFx1MDAyNnV0bV9j=
b250ZW50PTYrS2V5K1R5cGVzK29mK1Jlc2VhcmNoXHUwMDI2dXRtX21lZGl1bT1lbWFpbF9hY3R=
pb25cdTAwMjZ1dG1fc291cmNlPWN1c3RvbWVyLmlvIiwiaW50ZXJuYWwiOiJmY2Y0MDQwNjk2Mz=
NiOGIxMGIiLCJsaW5rX2lkIjo5NDJ9/d36eac73993f588091bca38725e41d2073d23a4823a4=
40ac2c2c3e0b381a5cd4" target=3D"_blank" style=3D"text-decoration: underline=
; color: #0e68f9;" rel=3D"noopener">Exploratory research</a> identifies a t=
opic, be it an issue or a phenomenon with scant details and seeks to find i=
ts basic properties. As such, it finds the correct variables the researcher=
 needs in order to begin the study and form a hypothesis.=C2=A0<br/>=C2=A0<=
/span></li><li>
<span style=3D"font-size:15px;"><a href=3D"http://email.comms.pollfish.com/=
e/c/eyJlbWFpbF9pZCI6IlJQejBCQU1BQVlOYmFueHRwRFNpalh6WGRMM1VhQT09IiwiaHJlZiI=
6Imh0dHBzOi8vcmVzb3VyY2VzLnBvbGxmaXNoLmNvbS9zdXJ2ZXktZ3VpZGVzL21hc3RlcmluZy=
10aGUtNi1tb3N0LWNyaXRpY2FsLXR5cGVzLW9mLXJlc2VhcmNoLWZvci1hbnktcmVzZWFyY2gtZ=
W5kZWF2b3IvP3V0bV9jYW1wYWlnbj02K0tleStUeXBlcytvZitSZXNlYXJjaFx1MDAyNnV0bV9j=
b250ZW50PTYrS2V5K1R5cGVzK29mK1Jlc2VhcmNoXHUwMDI2dXRtX21lZGl1bT1lbWFpbF9hY3R=
pb25cdTAwMjZ1dG1fc291cmNlPWN1c3RvbWVyLmlvIiwiaW50ZXJuYWwiOiJmY2Y0MDQwNjk2Mz=
NiOGIxMGIiLCJsaW5rX2lkIjo5NDJ9/d36eac73993f588091bca38725e41d2073d23a4823a4=
40ac2c2c3e0b381a5cd4" target=3D"_blank" style=3D"text-decoration: underline=
; color: #0e68f9;" rel=3D"noopener">Descriptive research</a> is used to des=
cribe characteristics of a population or phenomenon being studied. =C2=A0It=
s objective centers on finding previously unknown facts or extracting more =
details on facets with fewer details.<br/>=C2=A0</span></li><li>
<span style=3D"font-size:15px;"><a href=3D"http://email.comms.pollfish.com/=
e/c/eyJlbWFpbF9pZCI6IlJQejBCQU1BQVlOYmFueHRwRFNpalh6WGRMM1VhQT09IiwiaHJlZiI=
6Imh0dHBzOi8vcmVzb3VyY2VzLnBvbGxmaXNoLmNvbS9zdXJ2ZXktZ3VpZGVzL21hc3RlcmluZy=
10aGUtNi1tb3N0LWNyaXRpY2FsLXR5cGVzLW9mLXJlc2VhcmNoLWZvci1hbnktcmVzZWFyY2gtZ=
W5kZWF2b3IvP3V0bV9jYW1wYWlnbj02K0tleStUeXBlcytvZitSZXNlYXJjaFx1MDAyNnV0bV9j=
b250ZW50PTYrS2V5K1R5cGVzK29mK1Jlc2VhcmNoXHUwMDI2dXRtX21lZGl1bT1lbWFpbF9hY3R=
pb25cdTAwMjZ1dG1fc291cmNlPWN1c3RvbWVyLmlvIiwiaW50ZXJuYWwiOiJmY2Y0MDQwNjk2Mz=
NiOGIxMGIiLCJsaW5rX2lkIjo5NDJ9/d36eac73993f588091bca38725e41d2073d23a4823a4=
40ac2c2c3e0b381a5cd4" target=3D"_blank" style=3D"text-decoration: underline=
; color: #0e68f9;" rel=3D"noopener">Explanatory research</a> is used to exp=
lain why something happens. It is often used to find out cause and effect r=
elationships. It plunges into a subject in greater depth, finding the kinds=
 of insights that descriptive research cannot.<br/>=C2=A0</span></li><li>
<span style=3D"font-size:15px;"><a href=3D"http://email.comms.pollfish.com/=
e/c/eyJlbWFpbF9pZCI6IlJQejBCQU1BQVlOYmFueHRwRFNpalh6WGRMM1VhQT09IiwiaHJlZiI=
6Imh0dHBzOi8vcmVzb3VyY2VzLnBvbGxmaXNoLmNvbS9zdXJ2ZXktZ3VpZGVzL21hc3RlcmluZy=
10aGUtNi1tb3N0LWNyaXRpY2FsLXR5cGVzLW9mLXJlc2VhcmNoLWZvci1hbnktcmVzZWFyY2gtZ=
W5kZWF2b3IvP3V0bV9jYW1wYWlnbj02K0tleStUeXBlcytvZitSZXNlYXJjaFx1MDAyNnV0bV9j=
b250ZW50PTYrS2V5K1R5cGVzK29mK1Jlc2VhcmNoXHUwMDI2dXRtX21lZGl1bT1lbWFpbF9hY3R=
pb25cdTAwMjZ1dG1fc291cmNlPWN1c3RvbWVyLmlvIiwiaW50ZXJuYWwiOiJmY2Y0MDQwNjk2Mz=
NiOGIxMGIiLCJsaW5rX2lkIjo5NDJ9/d36eac73993f588091bca38725e41d2073d23a4823a4=
40ac2c2c3e0b381a5cd4" target=3D"_blank" style=3D"text-decoration: underline=
; color: #0e68f9;" rel=3D"noopener">Correlational research</a> is used to f=
ind out if there is a relationship between two or more variables. This is a=
n observational form of research, it is non-experimental; there is no contr=
olling or manipulation of the variables involved. =C2=A0<br/>=C2=A0</span><=
/li><li>
<span style=3D"font-size:15px;"><a href=3D"http://email.comms.pollfish.com/=
e/c/eyJlbWFpbF9pZCI6IlJQejBCQU1BQVlOYmFueHRwRFNpalh6WGRMM1VhQT09IiwiaHJlZiI=
6Imh0dHBzOi8vcmVzb3VyY2VzLnBvbGxmaXNoLmNvbS9zdXJ2ZXktZ3VpZGVzL21hc3RlcmluZy=
10aGUtNi1tb3N0LWNyaXRpY2FsLXR5cGVzLW9mLXJlc2VhcmNoLWZvci1hbnktcmVzZWFyY2gtZ=
W5kZWF2b3IvP3V0bV9jYW1wYWlnbj02K0tleStUeXBlcytvZitSZXNlYXJjaFx1MDAyNnV0bV9j=
b250ZW50PTYrS2V5K1R5cGVzK29mK1Jlc2VhcmNoXHUwMDI2dXRtX21lZGl1bT1lbWFpbF9hY3R=
pb25cdTAwMjZ1dG1fc291cmNlPWN1c3RvbWVyLmlvIiwiaW50ZXJuYWwiOiJmY2Y0MDQwNjk2Mz=
NiOGIxMGIiLCJsaW5rX2lkIjo5NDJ9/d36eac73993f588091bca38725e41d2073d23a4823a4=
40ac2c2c3e0b381a5cd4" target=3D"_blank" style=3D"text-decoration: underline=
; color: #0e68f9;" rel=3D"noopener">Causal research</a> is used to find out=
 if one variable causes another. Since correlation does not equal causation=
, causal research studies whether the variables with a negative or positive=
 correlation have any effect on the other variable(s) in the study.<br/>=C2=
=A0</span></li><li>
<span style=3D"font-size:15px;"><a href=3D"http://email.comms.pollfish.com/=
e/c/eyJlbWFpbF9pZCI6IlJQejBCQU1BQVlOYmFueHRwRFNpalh6WGRMM1VhQT09IiwiaHJlZiI=
6Imh0dHBzOi8vcmVzb3VyY2VzLnBvbGxmaXNoLmNvbS9zdXJ2ZXktZ3VpZGVzL21hc3RlcmluZy=
10aGUtNi1tb3N0LWNyaXRpY2FsLXR5cGVzLW9mLXJlc2VhcmNoLWZvci1hbnktcmVzZWFyY2gtZ=
W5kZWF2b3IvP3V0bV9jYW1wYWlnbj02K0tleStUeXBlcytvZitSZXNlYXJjaFx1MDAyNnV0bV9j=
b250ZW50PTYrS2V5K1R5cGVzK29mK1Jlc2VhcmNoXHUwMDI2dXRtX21lZGl1bT1lbWFpbF9hY3R=
pb25cdTAwMjZ1dG1fc291cmNlPWN1c3RvbWVyLmlvIiwiaW50ZXJuYWwiOiJmY2Y0MDQwNjk2Mz=
NiOGIxMGIiLCJsaW5rX2lkIjo5NDJ9/d36eac73993f588091bca38725e41d2073d23a4823a4=
40ac2c2c3e0b381a5cd4" target=3D"_blank" style=3D"text-decoration: underline=
; color: #0e68f9;" rel=3D"noopener">Experimental research</a> is used to fi=
nd out if a treatment or intervention has an effect on a population. Experi=
mental research proves or disproves a hypothesis; as such, it is the final =
stage in the research process.=C2=A0</span></li></ul><p style=3D"margin:0;f=
ont-size:15px;text-align:left;mso-line-height-alt:21px">=C2=A0</p><p style=
=3D"margin:0;font-size:15px;text-align:left;mso-line-height-alt:22.5px"><sp=
an style=3D"font-size:15px;"><a href=3D"http://email.comms.pollfish.com/e/c=
/eyJlbWFpbF9pZCI6IlJQejBCQU1BQVlOYmFueHRwRFNpalh6WGRMM1VhQT09IiwiaHJlZiI6Im=
h0dHBzOi8vd3d3LnBvbGxmaXNoLmNvbS8_dXRtX2NhbXBhaWduPTYrS2V5K1R5cGVzK29mK1Jlc=
2VhcmNoXHUwMDI2dXRtX2NvbnRlbnQ9NitLZXkrVHlwZXMrb2YrUmVzZWFyY2hcdTAwMjZ1dG1f=
bWVkaXVtPWVtYWlsX2FjdGlvblx1MDAyNnV0bV9zb3VyY2U9Y3VzdG9tZXIuaW8iLCJpbnRlcm5=
hbCI6ImZjZjQwNDA2OTYzM2I4YjEwYiIsImxpbmtfaWQiOjEyMjV9/76e47351fa399f63610c7=
0b8ccd2d5924451b39aafc4e2093be3f7a9ae3da343" target=3D"_blank" style=3D"tex=
t-decoration: underline; color: #0e68f9;" rel=3D"noopener">Pollfish</a> can=
 be a powerful tool at any point in the research cycle.</span></p></div></d=
iv></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></=
table><table class=3D"row row-4" align=3D"center" width=3D"100%" border=3D"=
0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-t=
able-lspace:0;mso-table-rspace:0"><tbody><tr><td><table class=3D"row-conten=
t stack" align=3D"center" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
role=3D"presentation" style=3D"mso-table-lspace:0;mso-table-rspace:0;backgr=
ound-color:#fff;color:#000;width:730px" width=3D"730"><tbody><tr><td class=
=3D"column column-1" width=3D"100%" style=3D"mso-table-lspace:0;mso-table-r=
space:0;font-weight:400;text-align:left;vertical-align:top;padding-top:0;pa=
dding-bottom:25px;border-top:0;border-right:0;border-bottom:0;border-left:0=
"><table class=3D"button_block block-1" width=3D"100%" border=3D"0" cellpad=
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